JCDECAUX
BLISTER TOYS PACKAGING
JCDecaux is a French company with an international presence, known for its urban advertising on street furniture. The group owns iconic street furniture such as newsstands and Morris columns.
For its social networks and to animate its communities around these mythical street furniture items, JCDecaux asked me to create toy visuals in the spirit of the blister-packed figurines of the 80s.
I created this project based on 3 photos of 3 different types of street furniture: the newsstand, the Morris column and the self-service bicycle.
The artistic direction of the blister-packed toys is vintage and colorful. The aim was to create the illusion of a real toy that a child or collector might have had in the 80s.
